River Pimp

The business of fly fishing is one of the most difficult and competitive environments in the business world. Eric Stroup is a man who has done it all and knows the struggles of one relying solely on fly fishing for his livelihood. As a professional fly tier, guide, author, presenter and former fly shop owner, Eric has persevered in an industry where many have not survived. River Pimp is at its very core, an honest description of the current state of the fly fishing industry. It is an accurate portrayal of what life is really like inside the industry, from an author who has been on each side of the proverbial counter. The experiences and opinions that are shared in this book are sometimes controversial, sometimes tragic, and in a few instances, hilarious. Eric’s perspective on the industry is refreshing, and whether you agree with him or not, his positions come from a place where few people can claim they’ve been. River Pimp exposes an appreciation of the sacrifice and dedication required to succeed, and will give the reader new appreciation for just how special—and important—the corner fly shop really is.